It was 2015.
I had spent the entire year building my budding freelance writing and virtual assistant business. I had also probably said yes to too many projects. Handling 15+ clients had become a precarious balancing act.
My business has become my life.
Hmm, sounds like an interesting challenge, the younger-and-infinitely-more-naive version of myself said.
Yes, this all happened within two to four weeks.
Doesn’t that sound tiring?
Yeah… I don’t recommend rushing your course.
That’s why we’re here.
You want to learn how to avoid expensive pitfalls and mistakes that cause many course creators to bleed time, energy, and money.
I want to teach you how to think strategically about creating your digital course so you can cut through the noise in your head and take action quicker.
Sounds like a win-win, right?
Many online courses fall short because offering highly-personalized support isn’t scalable.
Don’t get me wrong — some of these courses are amazing and I’m glad they exist. For the hardcore DIY crowd, they’re perfect.
But what about people who need a little extra support? Like people who are completely lost on tech? Or people who want reassurance that they’re doing things right?
Then working one-on-one with someone who’s been there, who can guide you through the steps and tell you exactly what to focus on and when, is more efficient.
There’s a huge pattern among online business owners: they snatch up course after course after course hoping that this one will be the one that holds aaaallll the secrets to their problems and they promise themselves they’ll take action after they learn this one thing aaaaaannd…
the cycle repeats.
And repeats.
And repeats.
I know because I’ve been there.
Way back in 2013, despite having a blog people enjoyed reading, I took course after course on freelance writing. I told myself I needed to learn more before I could officially put myself out there and get paid.
Months later, I hired a writing coach who told me 1) I was being silly, 2) obviously I can write, and 3) I deserve to get paid for my writing.
Suddenly, it all clicked.
I spent both time and money chasing the results online courses promised. And while I learned a thing or two along the way, none of that knowledge moved the needle.
You know what did?
Taking action.
After speaking with a writing coach, I had a newfound sense of confidence and a plan. Within weeks, I landed three clients, and my business took off from there.
Imagine if I had hired a coach from the beginning. It would have saved me so much time, and a whole lot of pain.
That brings us back to you.
I know how daunting a digital course seems. But with the right kind of help, the path becomes crystal clear.
You need an empathetic ear and a strategic mind to guide you on this journey.
Whether we talk just enough to get you going or we work together on a monthly basis, I want to support you in creating the online course you have inside you. The world needs your knowledge. And I refuse to let you give up on yourself.
Is creating an online course a walk in the park?
No.
But you also don’t have to make it harder on yourself by cobbling bits and pieces together from podcasts, courses, articles, and social media.
Instead, leverage my years of experience and knowledge to fast-track your way to course success.
I edit educational videos for courses as well as entertaining videos for YouTube. I've been told I have great comedic timing, and I know when to infuse fun and when to focus on the material.
Editing video meant I needed to get comfortable editing audio. I do both in Adobe Premier. I served as a back-up podcast editor for an award-winning show.
ConvertKit is my jam: tagging, segmenting, link triggers, visual automations, forms, countdown timers, and communicating in a clear and casual voice (with gifs). I don't shy away from any of the tech stuff.
I love blending psychology and writing and infusing pieces with personality. I can turn "dull, boring, what does this mean for me?" content into "wow, you just read my mind!" content.
Students are my north star of online courses. When you place them at the center of everything you do, making the right decisions becomes way easier. Authenticity and transparency are key.
How often do you pay attention to how it feels for your students to go through your course? Stepping into their shoes and looking at your course UI/UX makes a huge difference in completion rates.
You're curious. You like to think things through. You have lots of questions, and find it fun to be challenged (in a kind way).
You show up on time. You have everything in your calendar (which you review often). You don't mind confirming meetings.
You love planning ahead. You thrive when you know what's coming up. You enjoy working within structures and deadlines.
You're generous. You're empathetic. You're committed to serving your audience and those who need your knowledge. You just care.
You love checklists and you're task-oriented. You keep your word on getting things done. Your "why" is bigger than your fear.
While you're all for experimenting, you want to do most things intentionally, with purpose and meaning. You play the long-game.
